Language and Identity in the Process of Europeanization of Cultural Tourism in Poznań

Abstract

European policy makers’ emphasis on the need to promote multilingualism and pluralingualism is often seen as “vital to harmonious engagement between peoples and languages”. Cultural tourism and cultural industry are seen as activities (and economies) which have the capacity to promote this engagement and intercultural communication. However, this promotion is not a ‘neutral’ activity. This paper examines the processes of Europeanization of cultural tourism in Europe with focus on the Polish cities Gdansk and Poznan. It focuses these cities’ ways of responding to the contemporary European issues on interculturalism