INTEGRATED QUALITY MANAGEMENT - KSZTAŁTOWANIE JAKOŚCI PRODUKTU TURYSTYCZNEGO W REGIONIE

Abstract

The aim o f the article is to get a lecturer acquainted with selected new concepts of developing tourism - the result of which is growing necessity to ameliorate the quality itself of tourist product. In this respect a concept of integrated quality management in tourist regions was discussed in the article. Particular importance of a leadership and of determinating o f tourism development strategy in a given region have been stressed. Further - premises of applying such an integrated quality management under present Polish conditions were discussed and, on this occasion, some defaults of this system have been presented.