O (nie)rzeczywistości propagandy. Cechy charakterystyczne propagandowych obrazów świata.

Abstract

The article is devoted to the problem of the propaganda. The propaganda here is defined as the tool of the authority consisting in creating such an image of world which is realizing aims of authority by provoking emotion at its recipients. Aims realized by the propaganda can have pragmatic, short-range character when they are encouraging recipients for concrete action for the author/beneficiary. Aims of the propaganda can be also long-range when they concern discouraging the individual from the independent thinking and integrate them closely with the society. Basing on character it's aims we can classify propaganda as weak, distinctive of democracies and present there occasionally in situations of the war or different risks and as the element of the advertisement as well as the strong propaganda present permanently in, authoritarian and totalitarian states. The image of world characteristic of the propaganda is characterized by an emotionalism, duality (reduced to the good and evil), with dogmatism (propaganda "strong" is aspiring to the monopoly on informing the society), is also non-cohesive and incomplete. Coaxing power of the propaganda is stu