Innowacje produktu jako źródło przewagi konkurencyjnej przedsiębiorstwa

Abstract

Corporations' subsistence and growth depends on their capacity to adapt to new operating conditions. Innovations are therefore a response to changes in demand resulting from demographic changes, although experience indicates that introduction of new products to the market may be costly and risky. Endeavours aimed at flooding the market with novelties may also result in creating products with insignificant modifications merely with the objective of generating rapid profits. While considering the sources of the competitive advantage achieved by companies involved in product innovations, the author attempts at answering the questions whether it is more beneficial to act rapidly or more slowly and judiciously, and what products are now most profitable for manufacturers.