Wizerunki kandydatów na prezydenta w opinii wyborców

Abstract

The article refers to the results of all-Polish research programme named "Matters of Poles. Autumn 1995". The key problem of this research work was a relation between particular types of social, cultural and economic orientations (understood as relatively stable structures of convictions inherent social consciousness) and electoral preferences of questioned respondents. The article represents images of candidates for presidential office of the Republic of Poland as constructed with technics of semantic differential. The differences in behaviour (emotional attitude) towards particular candidates depending on cherished convictions about social and economic life have been revealed. Also a question of ideas of the respondents about a set of desired features of a politician was raised in the article.