Nowe uregulowania, działalności reklamowej w ustawodawstwie polskim

Abstract

The new Law Against Unfair Competition of 199.8 contains several significant provisions forming the legal framework of advertising. Apart from references to non-legal axiological norms typical of this branch of legislation ("boni mores"), Art. 16 of t he Law, fully devoted to advertising torts, prohibits in particular: disinforming, arousing fear, exploiting naivety, infringing privacy. In accordance with trends in Europe, comparison is only conditionally permitted ("true information useful for customers"). The effectiveness of the new law in the marketplace will be decided by the practice. Hitherto no judgments based on its provisions have been reported.