Pasmo estetyczne, teoria recepcji i socjologia czytelnictwa

Abstract

The aesthetic band – in contrast to the bandwidth, i.e. the distribution channel – is a socially and historically conditioned cluster of aesthetic expectations presented by readers-buyers, represented by their majority, which in the egalitarian, post-modern, and free market society, determines the shape of the publishing market and the circuits it consists of. The author believes that the aesthetic band should be analyzed in the context of both individual and collective expectations of the reading audience in relation to the book content and its subject-matter, as well as in relation to the literary and non-literary production. In the last part of the paper, the author puts forward a proposition that the aesthetic band might be considered as a tool of ideology.