UWARUNKOWANIA WDRAŻANIA CRM W PRZEDSIĘBIORSTWIE
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Wydział Prawa i Administracji UAM
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12_Bartosz_Deszczynski_Uwarunkowania wdrażania CRM w przedsiębiorstwie_165-181.pdf
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Abstract
The article describes general foundations of Customer Relationship Management (CRM). The
author focuses on the role of sales force in successful implementation of CRM strategy as well as on
factors influencing their commitment, such as: proper training, financial incentive schemes, corporate
atmosphere and what author describes as marginal level of commitment.
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Citation
Ruch Prawniczy, Ekonomiczny i Socjologiczny 69, 2007, z. 2, s. 165-181.