Serial jako narzędzie aktywizacji społeczno-zawodowej? Analiza „Głębokiej wody”

Abstract

The aim of the article is a reflection on the possibility of using a TV series as a tool of social and professional activation. The author present changes in the world of mass media, the educational potential of popular culture and the educational TV series Deep Water. This show was produced by the Ministry of Labor and Social Policy. It was advertised as educational and its role was the visualization of responsibilities and everyday work of welfare and offering knowledge on the institutional support and activation of minority groups and of groups at risk of exclusion. In the article the author reflects on what characteristics of Deep Water prevented the series from fulfilling the tasks envisaged by politicians.